The 4 Facebook Competition Rules You’re Probably Breaking
By not following Facebook’s promotions rules you are not only risking your Page (Facebook has been known to take down infringing Pages without notice) but you could even be breaking Australian law!
[Cue shock and awe]
Now that we’ve got your attention, here’s what you need to know…
There are 4 main rules outlined in Facebook’s Page Guidelines you have to adhere to when you run a Facebook competition.
If you use Facebook to communicate or administer a promotion (ex: a contest or sweepstakes), you are responsible for the lawful operation of that promotion, including:
a. The official rules;
b. Offer terms and eligibility requirements (ex: age and residency restrictions); and
c. Compliance with applicable rules and regulations governing the promotion and all prizes offered (ex: registration and obtaining necessary regulatory approvals)
This is the part reminding us all we need to comply with the laws governing the area/s we want to run a competition in. This includes having the necessary terms and conditions outlined and easily accessible to our entrants. Lucky for you, we’ve already written a blog post regarding the laws around Australian competition rules. Check it out here.
You can also see an example of a sweepstake competition’s T&C’s from a Short Stack blog post here.
Promotions on Facebook must include the following:
a. A complete release of Facebook by each entrant or participant.
b. Acknowledgement that the promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook.
This is the part where Facebook wants us to remove any possible connection between their brand and our competition, just incase we’re doing something dodgy. Here’s an example of what Facebook would want you to say in your T&C’s:
“This promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook. Any questions, comments or complaints regarding the promotion will be directed to Sponsor, not Facebook.”
Promotions may be administered on Pages or within apps on Facebook. Personal Timelines and friend connections must not be used to administer promotions (ex: “share on your Timeline to enter” or “share on your friend’s Timeline to get additional entries”, and “tag your friends in this post to enter” are not permitted).
Yup, that’s right. Most of the Facebook competitions we see popping up from smaller brands are risking their Page by breaking this Facebook rule. We can encourage people to tag friends or share the post to help spread the word, but it cannot be a condition of entry into the competition.
We will not assist you in the administration of your promotion, and you agree that if you use our service to administer your promotion, you do so at your own risk.
Again, removing any potential for your competition to cause damage to the Facebook brand.
Now that you know the rules, there’s no excuse for running a Facebook competition like a rookie. Show all those other businesses up, and run your comps like a Facebook marketing pro!