Services Provided: Social Media Management + Social Media Advertising (2014)
“Within 3 months, The Brand Plan increased our number of leads coming through from social media by 900%. If that wasn’t enough, they also had our members producing content for us! The Brand Plan are a team of social media gurus who really know their stuff.”
Andrew Riches – Healthstream QUT
Healthstream QUT they were bringing in an average of 15 leads each month from a ‘Free Trial’ offer campaign, converting around 10% of these. Over 9 months this would have generated around $8,190 in revenue from new memberships directly from social media (with a customer lifetime value of $585).
Our team helped Healthstream QUT run two different ‘Free Trial’ offer campaigns online, driving extra traffic using Facebook advertising. One of these campaigns converted 25% of leads and the other, 10% of leads. Over the 9 months, both of these campaigns generated around $93,105 in revenue from new memberships directly from social media (with a customer lifetime value of $585).
That’s an additional $84,825 in revenue from social media and approximately a 280% return on their total investment.
Services Provided: Social Media Management + Social Media Advertising (commenced in 2015 and ongoing)
“Whereas before The Brand Plan’s engagement, we were left wondering from where future business was coming, we have noticed a surge in business since handing our social media over to The Brand Plan.”
Bill Shead – Arajilla Retreat
With festival season holidays, December has always been the easiest time to fill rooms at Arajilla. Where the family-run business needed help was filling up the quieter months before this. In 2014, occupancy for October and November were 44.9% and 45.8% respectively.
In 2015, Arajilla’s occupancy for October increased to 71.8% (up 60%) and November increased to 64.7% (up 41%). With an average spend of around $3,500 per booking, these increases in occupancy rates led to over $19,000 in additional revenue and a 75% return on total investment (taking into account just two months worth of bookings).
Services Provided: Social Media Advertising (commenced in 2016 and ongoing)
“Working with the brand plan has helped to elevate my business, we’ve even added a new location thanks to the success we’ve had with The Brand Plans marketing. Laura has taken all the stress of advertising, targeting and adjusting adverts away, so I can focus on doing what I know best, and my lead cost has dropped dramatically.”
Tanya wanted to increase sign ups for her 8 week Beachfit and Wellbeing fitness programs coming to us to ensure she was spending her money wisely on social media advertising. Over 3 campaigns for 3 different program intakes, Tanya invested a little over $2,100 in advertising spend on Facebook and Instagram over a 6 week period. With The Brand Plan’s strategic approach, this resulted in over $12,800 in revenue and a return on their total investment of over 466%.