Call us 0405 546 505

admin@thebrandplan.com.au

Social Media

Why Size Doesn’t Matter (At Least on Social Media)

Once upon a time, I worked with a business who raved about their sizeable 22,000 Facebook fans they’d won over before I came on board. I thought, “Great! They must be doing something right.” Right? Wrong! When I looked into the demographics of their followers (anyone can do this through Facebook’s Insights) I found that around 11,000 of their followers were located in Australia. The rest were in a number of other countries. Not an issue for some businesses, but this...

Cheat Sheet: Defining Your Target Audience

Defining your business’ target audience in detail is a SUPER important step in figuring out how to communicate effectively with them. Yet somehow, the vast majority of small businesses I talk to don’t have any clear answer as to who their target audience is. Unless you can talk to you audience about the things that matter to them, trust me, they’re not going to listen to what your brand has to say! So, below we have a list of questions that will help...