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Author: Laura Choong

Why Size Doesn’t Matter (At Least on Social Media)

Once upon a time, I worked with a business who raved about their sizeable 22,000 Facebook fans they’d won over before I came on board. I thought, “Great! They must be doing something right.” Right? Wrong! When I looked into the demographics of their followers (anyone can do this through Facebook’s Insights) I found that around 11,000 of their followers were located in Australia. The rest were in a number of other countries. Not an issue for some businesses, but this...

Facebook Competition Rules

The 4 Facebook Competition Rules You’re Probably Breaking

By not following Facebook’s promotions rules you are not only risking your Page (Facebook has been known to take down infringing Pages without notice) but you could even be breaking Australian law! [Cue shock and awe] Now that we’ve got your attention, here’s what you need to know… There are 4 main rules outlined in Facebook’s Page Guidelines you have to adhere to when you run a Facebook competition. Rule #1 If you use Facebook to communicate or administer a promotion (ex: a contest or...

Cheat Sheet: Defining Your Target Audience

Defining your business’ target audience in detail is a SUPER important step in figuring out how to communicate effectively with them. Yet somehow, the vast majority of small businesses I talk to don’t have any clear answer as to who their target audience is. Unless you can talk to you audience about the things that matter to them, trust me, they’re not going to listen to what your brand has to say! So, below we have a list of questions that will help...